Premium Beer Customer Segment Essay Example | Topics and Well Written Essays - 2000 words

Premium Beer Customer Segment - Essay ExampleThis incision straddled two of the Maslows hierarchies, social recognition and esteem needs because they are highly motivated by ego of social recognitions and esteem life style. They endure an attitude on sophistication and looking honest and represent themselves as one of the boys who are recognised in the society as a full and having prestigious lifestyle. When drinking beer PPs prefer full strength beer which fulfil their need for masculine appeal and a comparable preferred test. Foster identified this fragment as their target customer for Pure Blonde print but the misconception of one of the boys attitude of Premium Peter could have cannibalize its leading brand Crown. So, the club refined this segment and positioned Pure Blonde as a low kale premium beer with full strength and test in the Premium Peter segment. Thus the brand got a competitive return from other premium beer brands of its competitors who also targeted the P PSs. The customers of Premium Peter segment realised that Pure Blonde has an senseless benefit of low carbohydrate as well as it also satisfy their needs like full strength beer with test. ... This effective discussion was not possible if the product was offered in glass in the premises. So the company made this available only in bottles. Therefore, the word of mouth started spreading as Foster had created a beer that meets all the needs of Premium Peter. Thus, the full strength taste and the low carbohydrate parameters have strengthen the current competitive advantage of Pure Blonde. So, the advantage of low carbohydrate was that it severalise the product by a health positive benefit which other premium beer brands did not have. This fantastic benefit w2as the key reason of attraction of the premium beer segment towards the brand as the target segment were becoming health conscious. The disadvantage is that it could not take the attention of the Premium Larrikin segment of custo mers who are demographically include in the Premium Peter but having carefree attitude and enjoy the test too oftentimes that conscious about health. Answer 2 After facing a huge competition in the year 2010, Foster realised that they need to include women in their target customer rather fine-tune the men demography. So, the company realised that there is a steadily unnoticed growing segment of women who have started enjoying beer recently. This particular segment of women has started enjoying lighter beer qualities of Pure Blonde because of two reasons. Firstly, this segment of women previously highly center on the vodka, premix cocktail drinks as a hard drinks and lime and soda as premium drinks. recently they are shifting to the premium beer. Secondly, females are more health conscious especially about the tending about body weight. As, low carbohydrate