LighterLife Workshop Case Study Example | Topics and Well Written Essays - 1000 words

LighterLife Workshop - Case line of business ExampleObese bulk do not just detract from the countrys growth by world unfit to perform their duties, they pose a financial burden because of their associated medical problems. Healthy non fat people can fulfill their duties to their country and consequently are a great asset. A LighterLife counselor is thus in a unique position to contribute to the society by helping clinically obese people as well as to take advantage of a growing business opportunity.LighterLife instanter has 250 accredited and fully trained counsellors. The brand is unique in that it offers a real, scientifically proven and unending solution to clients obesity problem. It has helped treat to a greater extent than 60,000 obese people but the market penetration is petty(a) as per the expected business demand. Collective campaigns are required to address this problem. In view of this, it is big to position the brand effectively. As a counsellor, I must emphasiz e what the brand has to offer and the determine that we incorporate. I must project our belief in health, integrity and efficacy in a assured and well-balanced way. The philosophy of sustained healthy attitude towards food for life must be reenforce through the management program. This will help me forge a life long relationship with the client. Thus, more clients will stay on the route to management and management long after they have mazed weight.MarketingFor selling LighterLife weight loss and weight management products, its necessary for both the go with and the self-directed self employed counsellors to work in tandem. The counsellors must share their successful/ unsuccessful marketing efforts for LighterLife products with the Company. The Company can either take solutions from the marketing experts or share the tips from the successful marketers. To improve their business, counsellors should organize and serve relevant exhibitions in their areas, distribute flyers and combine advertising with advertorial. At their end, LighterLife will review and improve the bribe marketing material and tools to make it more sales oriented. It will make a concerted effort to support Counsellor marketing through new schemes, products and incentives. LighterLife will analyze the present Central marketing done from its offices through channels like magazine, website, public relation and exhibitions to get more clients interested. Counsellors will as well be